Starting point
Garten von Ehren runs an extensive assortment in Shopware. The work starts with OnSite and conversion: visitors must be able to find their way within the existing shop, and the digital path runs through to completing a cart. Exactly this stretch is the subject of the ongoing optimisation.
SEO and GDPR also belong to the scope. Different requirements therefore meet on the same commerce base: content and pages should be findable, use of the shop should improve, and the applicable rules for protecting customer data must be taken into account.
The decision
I have been optimising Garten von Ehren since 2022 directly in the existing Shopware system. My responsibility covers OnSite, conversion, SEO, and GDPR. The four disciplines are worked on in the same running shop environment and interlock in the technical work.
The technical frame remains Shopware. Within this system I work on how the shop is used and on the requirements that visibility and data protection place on its pages. The continued collaboration holds these four fields of work together beyond a one-off project close.
The build
OnSite optimisation works on the elements and paths visitors experience directly in the shop. Conversion work follows the path through to cart completion. Both fields of work intervene directly in the existing Shopware interface and its purchase process.
SEO widens the view to the findability of shop content. GDPR work concerns the secure and compliant handling of customer data. On desktop, search field and assortment navigation lead into the plant offering; on mobile, compact navigation icons and seasonal entries take over this orientation. All requirements are connected with the ongoing commerce work within the same Shopware installation.
The build consists of ongoing optimisations of the existing commerce system. I carry the technical work across all four modules. Their practical tasks attach to the same shop and thus form a coherent technical working frame.
In operation
Through OnSite and conversion optimisation, both visitor numbers and completed checkouts have risen. Both changes mark different stations of the shop path: visitors stand for entry, completed checkouts for a later stage.
The collaboration has continued since 2022. In operations, Shopware remains the shared technical base for OnSite, conversion, SEO, and GDPR. I accompany these fields and the improvements achieved on an ongoing basis, while new changes again attach directly to the same running commerce system and purchase path of the shop.
Fakten & Umfang
- System
- Shopware
- Collaboration
- Since 2022
- Focus
- OnSite · Conversion · SEO · GDPR
- Typ
- Commerce
- Zeitraum
- 2022+ · ACTIVE
- OnSite optimisation
- Conversion optimisation
- SEO
- GDPR