Starting point
Hamburg's Sprechwerk is a stage for independent theatre, premieres, and experiments in the performing arts. The old website no longer did justice to this programme. The relaunch therefore had to bring together the house's distinctive visual language and a comprehensible digital structure.
The web presence had to be as usable on mobile devices as on larger screens. High usability and overview therefore became foundations of the redesign. Programme, theatre profile, and the path to a ticket needed a shared digital order that does not let the distinctive house disappear behind a generic interface.
The decision
I redesigned the website on Contao. The relaunch combines colourful, modern web design with mobile optimisation, high usability, and a clear structure. These four aspects form the design and development scope of the project.
My responsibility therefore covers both the visual redesign and its technical implementation in the CMS. Contao provides the system base; design and structure are implemented in it as the Sprechwerk web presence. Mobile use, overview, SEO, and GDPR belong directly to this build.
The build
The build translates the theatre's colourful identity into a responsive Contao presence. On desktop, a turquoise stage, theatre photography, and the yellow wordmark come together; on the smartphone, the stage photo and yellow navigation are arranged more compactly, while the distinctive turquoise field is retained.
Overview and usability determine how visitors move through the web presence. They connect the visual redesign with comprehensible use on large and small screen sizes, without losing the house's striking colour language.
Contao carries the technical content base of the new web presence. The CMS, the visual language, and responsive use come together in the build; SEO and GDPR add findability and data protection to the implementation.
In operation
After the website was implemented, ticket sales rose by around 300 percent. The result stands for the entire relaunch and is not broken down into individual design, SEO, or usability measures.
The Contao relaunch was delivered in 2021. The close therefore connects a mobile-optimised, clearly structured theatre website with a clearly measurable development in ticket sales. Visual identity, content structure, and mobile use work in the delivered presence as one system and lead visitors on desktop and smartphone more clearly from the striking stage entry to the concrete programme offering and on to the tickets of the independent theatre.
Fakten & Umfang
- System
- Contao
- Relaunch
- 2021
- Documented result
- Around +300% ticket sales
- Typ
- Web
- Zeitraum
- 2021 · DELIVERED
- Contao
- Web development
- SEO
- GDPR