Question 1

What is the difference between a chatbot and an AI agent?

Accepted Answer

A chatbot answers inputs. An AI agent plans steps, uses tools and APIs and completes tasks – including writing data and starting processes, with clear boundaries and optional human approval.

Question 2

When is an AI agent worth it for our company?

Accepted Answer

When tasks recur, involve a lot of language and are spread across several systems – such as research, pre-qualification, internal knowledge questions or documented process chains. I often solve simple, rule-based steps more cheaply without AI.

Question 3

Do you build agentic workflows with human in the loop?

Accepted Answer

Yes. Critical decisions, compliance and quality approvals stay with people. The agent works in between – traceably and fully logged.

Question 4

What is GEO – Generative Engine Optimization?

Accepted Answer

GEO makes content so clear, well-sourced and machine-readable that AI answer systems such as ChatGPT, Perplexity or Google AI Overviews can cite it. It adds to SEO: pages that answer questions directly, unambiguous details about your brand and structured data – on a clean technical base.

Question 5

Does GEO replace classic SEO?

Accepted Answer

No. Without content that can be fetched, loads fast and gets indexed, and without clear details about your brand, GEO fails too. I steer SEO, SEA and GEO together and measure them with the same metrics.

Question 6

How do you measure whether AI systems cite you?

Accepted Answer

With fixed sets of questions that I check regularly in AI search tools, plus URL inspection, structured-data validation and the development of organic and paid traffic – not only via classic rankings.

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Operate.

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AI agents

Agentic workflows

SEO, SEA & GEO

Automation

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