Websites · Software · AI · Visibility

03 · Amplify · SEO, SEA, GEO

Found on Google and in AI.

SEO, Google Ads (SEA) and optimisation for AI search (GEO) from one source: I make sure prospects find you – on Google, in Google Maps and in the answers of ChatGPT, Perplexity and Google AI Overviews.

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What works togetherSchematic
Your website
SEO
AI search
Local search
Authority
Schema.org
Analytics
6 building blocksone shared system
Approach

From foundation to findability.

Good visibility comes from building blocks that rest on each other: clean technology, clearly structured content, trust and regular measurement.

01
Foundation

Define positioning, search intent and page structure.

02
Technical SEO

Stabilise loading speed, crawling, indexing and the technical base.

03
Structured data

Make terms, Schema.org and relationships machine-readable.

04
Authority

Build trust, relevance and mentions on other websites deliberately.

05
Discovery

Supply Google, Google Maps and AI search with clear information.

06
Continuous optimisation

Measure results, spot gaps and keep improving.

Examples by industry

What matters for your business.

Choose a business model. You will see which building blocks usually make the biggest difference there – on Google, in AI search and locally.

Visibility by business model

What should people find?

Interactive example
ApproachVisibility for software and SaaS
FocusOrganic growth through product and expert pages
Start withTechnical SEO + GEO
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01 // Building blockTechnical SEOCrawling + speed
02 // Building blockGEOAI-readable pages
03 // Building blockDocumentationCover search questions
04 // Building blockSchemaSoftware as an entity
05 // Building blockAuthorityTrust in the category
06 // Building blockAnalyticsImpact on enquiries
Services

What visibility takes.

The services interlock: technology, content, ads and measurement reinforce each other. Choose a service for the full details.

Service 01Details →

Technical SEO

Crawling, indexing, loading speed and structured data as the foundation.

Service 02Details →

Content & on-site

Content that answers real questions – and therefore ranks and gets cited.

Service 03Details →

SEA

Google Ads with clean tracking and measurable enquiries.

Service 04Details →

GEO / AI search

Generative Engine Optimization – visible in ChatGPT, Perplexity and Google AI Overviews.

Service 05Details →

Conversion

Better user guidance – so visitors turn into enquiries.

Service 06Details →

Analytics

Measurable visibility instead of gut feeling – GA4, dashboards, reporting.

03 · Amplify · Technical SEO

Technical SEO

Technical SEO is the foundation: crawling, indexing, status codes, sitemap, canonicals, rendering and structured data have to be right – otherwise content and campaigns achieve little.

I audit your website technically, prioritise the issues that block rankings, and connect SEO with performance (Core Web Vitals) and clean server rendering.

Without this foundation GEO fails too: AI search systems need content they can fetch reliably and read clearly.

Suitable for
TechnicalOn-siteLocalContent
Technologies
AhrefsGSCSchema
Scope of work
  • Crawl and index audit with prioritised fixes
  • Canonicals, sitemaps, robots.txt and hreflang where needed
  • Server rendering and common JavaScript traps
  • Schema.org / structured data
  • Alignment with Core Web Vitals
In short

Is technical SEO enough on its own?

No – but without clean technology nothing gets found or cited reliably. I combine technology, content and measurement into one system that makes visibility plannable.

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03 · Amplify · Content & on-site

Content & on-site

Content & on-site means: your pages answer real questions from search and AI clearly and completely – with unambiguous terms, FAQs and sensible internal linking instead of keyword stuffing.

I develop topic clusters, definitions and well-sourced sections that support both classic rankings and citations in AI answers.

A clear page structure (outline, snippets, calls to action) turns visitors into enquiries.

Suitable for
ClustersFAQEditorial
Technologies
EditorialSchema
Scope of work
  • Pages and definitions built around real questions
  • Topic clusters and internal linking
  • Clear FAQs and unambiguous terms
  • Titles, meta descriptions and snippets with substance
  • Paths to an enquiry right on content pages
In short

Do you write the content or only steer it?

Both are possible: strategy and briefs, the editorial work itself – with specialists from my network if needed – or a mix with your team. What matters is a consistent picture of your brand and factually precise statements.

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03 · Amplify · SEA

SEA

SEA (search engine advertising) is part of the overall system: campaigns carry the same topics and messages as SEO and GEO – and every conversion is measured cleanly.

I make sure tracking is correct (consent, conversions, attribution) and landing pages are good, instead of optimising click prices in isolation.

Ads bring demand and insights quickly while organic visibility grows.

Suitable for
Google AdsTrackingConversion
Technologies
Google AdsGA4
Scope of work
  • Google Ads with a clear conversion setup
  • Clean tracking and consent
  • Landing pages aligned with SEO and GEO messages
  • Budget steered by measurable impact
  • Reports decision-makers can read quickly
In short

Does SEA make sense without a good landing page?

Possible in the short term, expensive in the long run. I connect campaigns to pages that load fast, persuade and measurably bring in enquiries – otherwise the budget burns on technical and content weaknesses.

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03 · Amplify · GEO / AI search

GEO / AI search

GEO (Generative Engine Optimization) makes content so clear, well-sourced and machine-readable that AI answer systems use it and name it as a source.

GEO complements SEO: a technical base, pages that answer questions directly, a consistent picture of your brand, Schema.org, `llms.txt` and verifiable wording.

Using fixed sets of questions, I check how ChatGPT, Perplexity and other AI search tools answer on your topic, and improve step by step – without false guarantees.

Suitable for
AI searchAI-readableEntitiesAnswersStructured data
Technologies
Schema.orgLLMsStructured
Scope of work
  • Definitions, FAQs and citable fact blocks
  • Schema.org and consistent details about your brand
  • llms.txt and machine-readable content
  • Fixed question sets for AI search
  • Alignment with the SEO foundation
In short

Does GEO replace classic SEO?

No. Without content that can be fetched, loads fast and gets indexed, and without clear details about your brand, GEO fails too. I steer SEO, SEA and GEO together and measure them with the same metrics.

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03 · Amplify · Conversion

Conversion

Visibility without conversion is expensive traffic. I sharpen the path from first visit to enquiry: clear statements, trust, forms, calls to action and fewer obstacles.

Ideas are prioritised and – where it makes sense – tested. Technology (speed, errors, mobile view) and message belong together.

Goal: more of the right enquiries from the same number of visitors.

Suitable for
FunnelFormsTrustMobile
Technologies
GA4A/BCRO
Scope of work
  • Funnel and friction analysis
  • Optimising buttons, forms and trust elements
  • Mobile view and loading speed as conversion factors
  • Improvements prioritised by impact
  • Measurement via meaningful conversion events
In short

Is conversion optimisation only for online shops?

No. B2B websites and enquiry flows benefit just as much – often more, because each single enquiry is worth more.

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03 · Amplify · Analytics

Analytics

Analytics makes visibility steerable: GA4, Search Console, dashboards and a few metrics that fit your goals – instead of 40 numbers that say nothing.

I set up events, conversions and reports so that SEO, SEA and GEO become comparable and you can base decisions on them.

Without measurement, visibility remains an opinion.

Suitable for
GA4A/B testsDashboardsConversion
Technologies
GA4Looker
Scope of work
  • GA4 and Search Console set up cleanly
  • Conversion events and funnel steps
  • Dashboards for decision-makers
  • Organic, paid and AI visibility compared
  • A fixed reporting rhythm instead of a data graveyard
In short

How do you measure whether AI systems cite you?

With fixed sets of questions that I check regularly in ChatGPT, Perplexity and other AI search tools, plus URL inspection and structured-data validation – as a complement to classic rankings, not a replacement.

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Ongoing care · example

Visibility needs upkeep.

Search engines and AI systems keep changing. That is why I check technology, content and findability regularly and adjust whatever no longer fits. This is what it can look like day to day:

OngoingAdd structured data to new contentSchema
MonthlyCheck how ChatGPT, Perplexity and AI Overviews answer your core questionsAI search
MonthlyReview Core Web Vitals and loading timesPerformance
OngoingCheck indexing of new pages in Search ConsoleGoogle
MonthlyKeep Google Business Profile and directories in syncLocal
MonthlyShort report: what changed, what is the next step?Report
Your channels

Your website at the centre.

Your website is the core. From there, Google, AI search, local listings and your analytics all receive the same consistent information.

Your website
Google Search
AI search
Local listings
Authority
Knowledge Graph
Analytics
Explained

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO). GEO is optimising content so that AI answer systems such as ChatGPT, Perplexity and Google AI Overviews understand, use and cite it. Classic SEO aims at rankings in the list of results; GEO aims to be part of the generated answer – as a named source.

FAQ

Frequently asked questions

What is GEO – Generative Engine Optimization?

GEO makes content so clear, well-sourced and machine-readable that AI answer systems such as ChatGPT, Perplexity or Google AI Overviews can cite it. It adds to SEO: pages that answer questions directly, unambiguous details about your brand and structured data – on a clean technical base.

Does GEO replace classic SEO?

No. Without content that can be fetched, loads fast and gets indexed, and without clear details about your brand, GEO fails too. I steer SEO, SEA and GEO together and measure them with the same metrics.

How do you measure whether AI systems cite you?

With fixed sets of questions that I check regularly in AI search tools, plus URL inspection, structured-data validation and the development of organic and paid traffic – not only via classic rankings.

Who benefits from working on visibility?

Companies whose enquiries and reputation depend on being found – especially if your customers already research with ChatGPT, Perplexity or Google AI Overviews.

What does a website need to be cited in AI answers?

Clear definitions and FAQs, Schema.org, consistent details about your brand, server-side rendering, current facts with sources – and content that answers a question better than the competition.

Do you also handle Google Ads (SEA)?

Yes. SEA is part of the overall system: tracking, conversion setup and campaigns that carry the same topics and messages as SEO and GEO.

Structure.Authority.Visibility.

First call · free

Get found.

Show me where people are not finding you today. In a free 30-minute first call we look at where you stand, and I tell you which steps will make the biggest difference on Google and in AI search.

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