Capabilities
Was das Produkt leistet
Channel attribution
A 4 KB script captures sessions with a clear event model. Every conversion goes to exactly one channel — the last real touchpoint. Google, Microsoft, Meta, TikTok, Instagram, Awin, and Adcell are detected automatically.
Experiments against revenue
A/B tests measure variants on orders and revenue instead of clicks, including statistical significance. Feedback widget and surveys run in the same dashboard — with screenshot and source channel right on the comment.
Return path and MCP access
Offline conversions go back to Google Ads, Meta, Microsoft, and affiliate networks; delayed CRM closes land in the right place via API or CSV. Through the MCP server you connect Claude or ChatGPT directly to reporting and A/B tests.
usertrax captures usage signals through a 4 KB script or the API — with a clear event model. Channel attribution, A/B tests, feedback, and surveys live in one dashboard instead of four separate tools.
Setup for a standard shop rarely takes more than half an hour: load the script asynchronously or report conversions server-side — Shopify, WooCommerce, Shopware, Webflow, WordPress, or your own frontend.
Built for shops, SaaS teams, and agencies running several channels at once. Own SaaS — built and operated under the same responsibility.
Product shots
Einblicke in die App
Price
Starter, Pro or Business
ab 29 €/Monat
Starter 29 €, Pro 59 €, Business 159 € per month — tiered by events and domains. Page views are unlimited in every plan; attribution, A/B tests, feedback, and surveys are included in every plan as well.
Cancel monthly, no setup fee. 14-day trial with no credit card at usertrax.io.
Support
Hilfe zu usertrax
Here’s how to get started in five steps:
- Create a team on usertrax.io, add the domain, and start the 14-day trial — no credit card.
- Load the 4 KB script asynchronously, or report conversions server-side through the API.
- Decide which events count as a conversion and what value they carry.
- Review attribution, sessions, and conversion paths in the dashboard — every conversion is tied to exactly one channel.
- Run A/B tests against revenue, serve feedback and surveys, and send offline conversions back to the channels.
How long does setup take?
For a standard shop usually under 30 minutes: load the 4 KB script asynchronously, define conversions, done. Server-side, it can run entirely through the API instead.
Which channels does attribution detect?
Google Ads, Microsoft Ads, Meta, TikTok, and Instagram, plus affiliate networks such as Awin and Adcell. Every conversion is assigned to the last real touchpoint and counted exactly once — instead of separately in every ad account.
Does usertrax replace Google Analytics?
No. usertrax runs alongside GA4. It answers the attribution and experiment question, not the full web-analytics question.
What about conversions that only close later?
Leads that close in the CRM weeks later can be reported via API or CSV. usertrax assigns them to the original channel and sends them back to Google Ads, Meta, Microsoft, and affiliate networks as offline conversions.
Do the A/B tests measure clicks or revenue?
Orders and revenue, including statistical significance. A variant only wins when the numbers support it — not just because the click-through rate is higher.
What do the feedback widget and surveys deliver?
The widget collects a rating, a comment, and automatically a screenshot plus the source channel. Surveys run as NPS, free text, or multiple choice — as a popup with a trigger or inline on the page.
Can I connect Claude or ChatGPT to the data?
Yes. usertrax provides an MCP server: add the server URL as a connector, sign in with OAuth — no API key. Access covers reading reports as well as creating, changing, and deleting A/B tests.
What does usertrax cost?
From 29 € per month: Starter with 1,000 events and one domain, Pro with 10,000 events and three domains for 59 €, Business with 100,000 events and ten domains for 159 €. Cancel monthly, 14 days free to try.
Questions about the product: via the support channels on usertrax.io or to hello@imping.digital with subject “usertrax”.
Live product
usertrax im Einsatz
I built usertrax because tracking and attribution in day-to-day client work often fail on a patchwork of tools. That is why events, dashboards, and operations sit in one pair of hands.
Product Orbit