Starting point
The ENT practice website dated from 2012 and was no longer up to date. Practice, team, and range of services needed a current presentation that also works on the smartphone. At the same time the GDPR requirements then in force had to flow into the new presence.
The decision
I redesigned the presence with WordPress and put the practice and its services in the foreground. The colourful design creates recognisability; mobile optimisation opens the content for small screens. I am also responsible for branding, SEO, and GDPR.
The build
On desktop, the homepage connects the HNO-Imping logo, navigation to treatment focuses, a clear greeting, the team photo, and colour-separated contact information. The WordPress implementation turns these elements into a shared practice presence that connects specialist orientation and personal introduction.
On mobile, logo, phone access, and menu move into a compact header; greeting and team photo remain visible directly below. Branding carries the colour fields across both views. SEO works on the publicly reachable practice and service content; GDPR work on the frame of the same website.
In operation
The new practice website was delivered in 2020. The 2012 state is replaced by a mobile-optimised WordPress presence that brings team, treatment focuses, contact information, and directions together in a current visual language.
Patients thus get a clear first orientation to the practice and its services on desktop and smartphone. Phone access and contact information remain immediately well visible, while SEO and GDPR complement the delivered presence with findability and data protection.
Fakten & Umfang
- Starting point
- Website from 2012
- System
- WordPress
- Delivery
- 2020
- Typ
- Web
- Zeitraum
- 2020 · DELIVERED
- WordPress
- Web design
- Branding
- GDPR