Starting point
Werbetechnik Deger has worked in outdoor advertising since 1990 and brings a clear visual identity in pink and grey. The relaunch has to carry this recognisability into a modern web presence, make the range of services comprehensible, and remain reliably usable on mobile devices as well.
The decision
I implemented the relaunch responsively with NuxtJS, Vue.js, and Tailwind CSS. Pink and grey carry the web design; clear navigation and animations support user guidance. My responsibility covers design, web development, and SEO within this technical stack.
The build
The desktop homepage uses a large-format magenta photograph from advertising technology and puts the service “construction advertising” directly in the foreground. Navigation, typography, and motion work on the same stage; Tailwind CSS carries the design within the Nuxt/Vue application.
On the smartphone the industrial image motif is retained, while navigation switches to a compact menu and the service headline remains readable in the narrow format. The responsive implementation thus translates brand colour, photography, animation, and orientation into both visible device views. SEO attaches to the clearly named services.
In operation
The new web presence was delivered in 2022. The services of the advertising technology company now appear in a responsive Nuxt/Vue application that carries the same pink-grey brand world on desktop and mobile and organises entry through clear navigation.
Animations give the company's visual work motion without taking orientation out of the user's hands. The delivered state thus connects brand image, service access, mobile usability, and SEO in a website that presents the business consistently to the outside.
Fakten & Umfang
- Stack
- NuxtJS · Vue.js · Tailwind CSS
- Design
- Pink · Grey · Animations
- Delivery
- 2022
- Typ
- Web
- Zeitraum
- 2022 · DELIVERED
- NuxtJS
- Vue.js
- Tailwind CSS
- Responsive web development